1, with the reform and opening up the process of continuous improvement of people’s material life, thought gradually opening up, monotonous style of the dress code can no longer satisfy people’s demands, nineties bell-bottoms, fitness pants, bats, shirts, dresses by a wave of heat. With the 1993 China International Clothing & Accessories Fair was held, the international fashion brand has begun to enter China, and further diversification of people’s dress sense, individualized … …
Foot pants for women was a common fever, women did not dare were a pants leg, and then later, markets selling vegetables in the Aunt, wife and little girl are also “stamping on the foot and pants.” This is a new area of China’s second largest popular pants. 50′s pants a symbol of women’s emancipation and gender equality. The 90′s fitness pants, wrapped zongzi wrapped like the butt end of the curve of women’s lower body exposure is no doubt a bold and radical aesthetic of Chinese people to break the taboo.
2, Famous blowing night wearing a tune is filled with the width of crotch trousers, dyed blond hair sorts of stuff young people. Kazakhstan and South Korea have been following the trend continued into the late nineties. The heat wave hip-hop music with the wind on the prevalence of RAP, hip-hop heat wave swept the fashion world. Hip-Hop Pop One important reason for this is right brand is not required for the economic capacity of young people who spend much of the money can have a strong personal style.
3, ruffian became popular culture, known as an unhealthy text printed T-shirt was sizzling. Such as “money Zhenlei no money to everyone,” people write their own clothes emotions. As if overnight, a small town, young people wore sleeveless and collarless white T G-Star shirt. With the general difference is that T shirt, T-shirts were popular in the community reads the slogan of the time is not a political slogan, but a rebellious type, ridicule type, digestion lofty style of a variety of vent-type slogans. These slogans by Wang Shuo type of language particularly affected. “Ignore me, and bother somebody” T-shirt that year the most popular one.
4, professional clothing market has become the main channel for distribution, specialty fabrics starting point in this period, the apparel business mainly in two forms: one is the wholesale market, a retail market, the two complement each other supporting G-Star each other again. Although the flow pattern does not seem a major change, but in fact simmering.
On the one hand, clothing wholesale market blossom everywhere. Mid-and late 90s, professional clothing market has become the main channel for circulation, some of the market toward large-scale, standardization, brand forward. At the same time, large-scale retail trade reform in Beijing, Shanghai and other big cities began, commercial companies, business groups, commercial buildings, mount the stage, urban apparel store become a major consumer sites, but also become the G-Star first choice of the strength brands.
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